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Gyro Runner gets the public vote
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Inbox Digital has emerged as the victorious winner of the Best Interactive Viral in Channel 4's Ideas Factory viral competition.
Our game "Gyro Runner" for Panasonic delighted voters and in Channel 4's Ideas Factory viral competition, being voted the best viral ad created by a UK digital creative agency.
The competition was hosted by Channel 4, and backed by Bore Me, the viral site. You can see all the other winners by going to www.channel4.com/germ.
As well as universal love and praise for this great success, Inbox Digital win a home entertainment system worth £1,000 including a flat screen monitor and a Treo 650 smartphone from palmOne. Lucky, lucky us. Who gets the phone is to be confirmed.
Oli Christie, Creative Director of Inbox Digital says, "It’s a great start to 2006 for us to win this viral award, voted for by the public. We’re delighted to win the Best Interactive Viral for Panasonic and hope to build on this success with more great viral activity this year. PS. I want the phone."
Adam Gee, commissioning editor for interactive at Channel 4, said: "The response and quality of work we received was incredible. We have showcased some of the best viral ideas and digital creativity the UK has to offer, and we aim to make this an annual fixture in the viral calendar."
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