Inbox Digital has created an online campaign for Electronic Arts to support the launch of Def Jam: Icon.

The PS3 and XBOX 360 game is based around the theme of “music is your weapon” and you need to fight in time to the music – it’s basically beatings with bass.

Inbox have created an online advertising campaign using the various DJs who feature in the fighting game, and they’ve used Eyeblaster technology to enable large streamed content in the various banner sizes. The campaign runs on a variety of sites, including MTV Base.

The click-thrus from the banners go to a campaign site that features a single and multiplayer game called “Music is your weapon”, also created by Inbox.

The game site enables visitors to play by themselves or to enter a lobby and play real-time against others in three different locations – the garage, the rooftop or the penthouse. Then you have to hit targets during the fight in time to the rhythm of the bass. Get consecutive punches and you get more point and you’re also rewarded for accuracy.

The game also features global ranking and individual ratings on your previous fights. As well as playing the addictive game, players can win one of 30 pairs of Bose headphones and check out the latest Def Jam movies.

Oli Christie, creative director of Inbox Digital says, “This online campaign for Def Jam is a stunning series of banners that really encapsulates the excitement and attitude of the game. And the multiplayer gaming helps take online gaming into a new dimension and one that is proving very successful, driving significant traffic and awareness.”